Marketing Innovations in Urban Development: New Challenges and Opportunities
The conference "Marketing in an era of great change" took place at the Odesa National Economic University, gathering over a hundred participants in a LIVE + ONLINE format.
Industry experts showcased practical examples of brand creation, city marketing development, and contemporary communication strategies in the face of global changes.
Among the speakers were representatives from the Odesa City Council who discussed the integration of international communications into urban marketing strategies.
The document «Cultural Development Strategy of Odesa 2025-2035» outlines the future of Odesa as an innovative, open, and culturally rich city.
The website features key materials detailing the cultural and communication potential of Odesa:
- Cultural needs of Odesa residents;
- Historical and cultural aspects of Odesa;
- Memorial sites in Odesa;
- Catalog of monuments;
- Project «Fragile Heritage»;
- Guidelines for signage design;
- Guide to preserving cultural heritage;
- Educational course «About the City»;
- Online course on the “Understandable” platform;
- Visual identity of Odesa.
These resources create a comprehensive understanding of Odesa's cultural brand, its values, and visual codes, contributing to the development of urban marketing and international communication.
