Odesa: Tourism Growth in 2025
As of early October 2025, Odesa shows remarkable results in the tourism sector. This was announced by Ivan Liptuga, director of the Department of International Cooperation and Culture of the Odesa City Council.
The tourism tax has reached 9 million 120 thousand UAH, which is a 25% increase compared to 2024.
Overall revenue growth from tourism taxes and other taxes in various sectors ranges from 25% to 40%.
During the peak season (July–August), beaches opened by the military administration were operational, including two inclusive ones.
Hotels rated 4 and 5 stars reported increased demand. The average cost of accommodation rose by approximately 30%. Growth was observed in both premium and business segments. 90% of tourists are domestic visitors from various regions of Ukraine.
The average spending of tourists in the premium segment increased by 25%, while in the mid-range it rose by 35–40%.
In 2024, about 4 million people visited Odesa, of which around 350 thousand were foreigners (mainly from neighboring countries, journalists, humanitarian missions, and business trips).
Despite the limitations caused by the war, Odesa remains the only accessible alternative for seaside leisure. The city continues to work on diversifying tourist flows to ensure stable visitation throughout the year.
